Essay about Greek and Japanese Architecture - 865 Words

Greek and Japanese Architecture For a great many years, architecture has been a breaking point for different artisticeras in history. Some of the most famous â€Å"works of art† have been chapels, temples, and tombs. Among the most dominant and influential eras of great architecture are the sophisticated, stoic Greeco-Roman periods and the more mystical, elemental Japanese eras. These two very distinct and very different eras have more in common than you may realize. When work began on the Parthenon in 447 BC, the Athenian Empire was at the height of its power. Work on the temple continued until 432; the Parthenon, then, represents the tangible and visible blossoming of Athenian imperial power, impaired by the damages of the†¦show more content†¦Currently, Japans modern architecture is having a striking influence on global architecture. Japanese architecture is an inherent part of Japanese culture, and even Tokyos most modern high-tech buildings draw their inspiration from old Japanese design. Japans ancient castles and palaces, timber houses, tatami-mat tea rooms and Zen gardens, Shinto shrines, and Buddhist temples, as well as the latest shopping centers, sports facilities, residential complexes, office towers, department stores, and high-tech structures are some excellent examples of Japanese Architecture (hkuhist2.hku.hk). Japan is described as a country of wood, and the reverence of natural materials. The depths of the love and admiration that the Japanese people have for wood are famous, which is similar to the Greek love of pristine marble and its smooth surfaces. This can be seen in an old Japanese expression plants and trees all have something to say, Japanese believe that trees have a soul and say they can sense spirits, or kami, within them. It is trees that form the core which nurtures the sensibilities about nature held by the Japanese people. It is thus natural for architecture in Japan to be based on wood. Many structures are made of wood, ranging from shrines and temples to palaces and homes, and in doing so grand structures have been created (Stokstad). Castles and palaces datingShow MoreRelatedFrank Lloyd Wright : A Comparison Of Modern Architecture988 Words   |  4 PagesThroughout my day trip to Chicago, Illinois as part of American Experience, there was one question that behind my experiences that guided my thoughts: â€Å"What does modern architecture mean?† It is a simple question to ask, but a much more difficult question to answer. After all, we hardly even recognize the styles behind the buildings we see and use everyday, let alone what those styles represent. However, after careful study of some of best examples of American architectural style, the answer to thatRead MoreModernist Architecture During The 19th Century1459 Words   |  6 PagesModernist architecture emerged in the late 19th century, as a response to rapid changes in technology which created new perceptions of time and space. Some of the features of modern architecture included the extensive use of modern materials like glass and steel, the rejecti on of history and a simplification of forms by the reduction of ornament. One of the first modernist architects was Louis Sullivan, who coined the phrase ‘Form Follows Function’. To Sullivan this meant the elimination of ornamentRead MoreArchitecture Is The Thoughtful Making Of Space1268 Words   |  6 Pagesâ€Å"Architecture is the thoughtful making of space† said Louis Kahin. This is because architecture is the act of taking space and transforming it into a grand masterpiece using creativity, imagination and skills. Since the beginning of time, architecture has been known to be one of the most captivating features of man’s work. A combination of inventiveness, hard work and talent is necessary to wind up with an architectural design that will leave an imprint within onlookers. Architecture is a means toRead MoreModern Landscape Design Is The Arrangement Of Environments For People929 Words   |  4 Pagescontemporary lifestyles. As Garrett Eckbo, one of the central figures in modern landscape architecture, said, landscape de sign is the arrangement of environments for people. Contemporary garden design tends to focus on scale as opposed to formal landscape designs that are based on axial relationships. It also foregoes the more classic landscape design forms and larger scale from Greek, Roman, and classical architecture traditions. This design motif became popular in the 1950 s baby boom, particularlyRead MoreThe Era Of The Victorian Era1565 Words   |  7 Pagesvalues and beliefs at the time. Victorian art varied in style and elegance each piece carried. Victorian art represented the era displaying the British Empire expanding and the fashion style of England. The art styles also portrayed the change in architecture and technology. Among the famous art and literature styles are Realism and Romanticism, which impacted other countries around the world. Romanticism originally started in France and it was known as the â€Å"Romantic Era†. Romanticism was a movementRead MoreArchitecture And Design Of The Modern Era2187 Words   |  9 Pagesthe beauty, charm and graceful lines of architecture dating back hundreds of years. This includes magnificent buildings of the modern period as well as the traditional historical ones, brought to us from across the world by the medium of pictures, either as moving images or stills. Artists of each progressive era found these buildings a source of fascination, as they revealed a breath-taking beauty in the urban landscape. It can be argued that architecture and design have proved more significantRead MoreMuseum Collection Hum 2051817 Words   |  8 Pages Museum Collection 2 Classical and Hellenistic Greece One of the most well known piece of this time, is the statue called Ludovisi Gaul killing himself and his wife, also known as The Galatian Suicide. The original was made by Greek sculptors commissioned by Attalus I after his victories over the Gauls of Galatia. This is a statue of A man about to drive a dagger into his chest all while holding a dying woman (his wife) and looking over his shoulder, defiantly. The originalRead MoreCharles Sullivan And Frank Lloyd Wright2241 Words   |  9 PagesPrairie School architecture is one of the most definitive types of North American architecture. From the long sloping roofs to the handcrafted look that these buildings convey, there is nothing quite like the way that the Prairie School shaped the American Midwest. Even today, Prairie School continues to influence those looking for a more rustic look in their houses. With the mass imports of foreign goods, many people are looking for something distinctly American and one thing becomes abundantlyRead MoreThe Aspect Of History People Go Into East Africa1509 Words   |  7 Pagessoon became Israel. Another beginning to a great city was ancients Greece these people was good at making arts and stories The Greeks were famous for there stone crafting of people and other things like buildings they also were good at music that may be still used today. Spartans at the time took over they soon raised up against thrown them out. As time went by the Greeks became better at arts, music, and story telling such as pomes. At this time the stone crafting of people started looking realisticRead MoreCultural Diversity in America Essay1005 Words   |  5 Pagesfood and restaurant industry. Foreign nationals bring with them the tastes and delights from their own country. Presently, Americans have such a wide selection of foods to choose from including but not limited to Mexican, Chinese, Italian, Greek, Thai, and Japanese. In the agricultural industry, researchers have taken domestic plants and bred them with international plants to create a more desirable embryonic plant which grows to have only the best characteristics of the two plants. This idealistic

The Theory Of Motivation As Defined By Vroom ( 1964 )

Introduction In recent years, organizations have shown an interest in addressing the subject of employee attitude regarding their jobs and tasks. Many leaders believe that motivation is a key factor in keeping employees on a path to achievement in the workplace. Motivation as defined by Vroom (1964) is the force impelling an employee to perform a particular action. Theories of motivation started to be developed following World War II. Prior to this time, organizations had not shown any concern or interest in the increasing of employee’s productivity because social and economic conditions were such that the demand for a workforce had been less than the supply of people willing to find work. Background There are dozens of expectancy theories that exist but one of the most widely accepted is Lyman Porter and Edward Lawler’s process model theory, which is an extension of Victor Vroom’s expectancy theory to motivation in the workplace. Vroom’s theory suggests that people are motivated by how much they want something and the likelihood they perceive of getting. Vroom further suggests that behavior results from conscious choices among alternatives (Griffin Moorhead, p. 104). Porter and Lawler (1968) suggest that satisfaction and motivation occurs when certain employee desires are met and that rewards and salary refer to those things achieved by the actions of an employee which helps fulfil their needs. They further suggest that employee satisfaction or dissatisfactionShow MoreRelated2 Process Theories of Motivation1526 Words   |  7 PagesEXECUTIVE SUMMARY Motivation theories are primarily divided into two major types which are the content theories and the process theories. This report aims to critically evaluate two process theories of motivation which is the Expectancy Theory by Victor Vroom and the Equity Theory by John Stacy Adams. The methodologies used in this report include a study and analysis of textbooks, writings and journals from the internet. As a conclusion, the question is not whether each of these approachesRead MoreLiterature Review: Expectancy Theory1132 Words   |  5 PagesRunning Head: Vroom’s Expectancy theory Literature Review: Vroom’s Expectancy theory Literature review: Pavel Smirnov Vroom’s Expectancy theory Word count: Advanced Writing Skills, GEN 2133 Date 07.04.2013 Contents Literature Review: 0 Literature review: 0 Pavel Smirnov 0 Vroom’s Expectancy theory 0 Advanced Writing Skills, GEN 2133 0 1 Literature review 2 1.1 Introduction 2 1.2 Expectancy Theory 2 1.3 Conclusion 3 2 Reference List 5 Read MoreAn Understanding of Various Motivation Theories1882 Words   |  8 Pagescontrast one process and one content theory of motivation. Evaluate how appropriate they are for organisations today. This essay’s aim is to analyse and establish an understanding of various motivation theories and their possible application within organisations. Along with implementing, the information related to motivation, this essay would demonstrate the importance of motivation and it is necessary for organisations to motivate their employees effectively Motivation derives from the Latin word â€Å"movere†Read MoreLiterature Review: Leading an Organization2445 Words   |  10 Pagesimplies that employees have to be motivated to give the desired outcome. Effort, performance, and outcome are the three main aspects of motivation. Effort has got much to do with encouraging employees to believe that when they put concerted effort in whatever duty they do, their performance will ultimately improve (Illuminations, 2002). The performance aspect of motivation involves encouraging an organizations employees to believe that when they perform at high level they are bound to get good rewardRead MoreMotivation Strategy For Employee Motivation Essay2082 Words   |  9 PagesStudent ID: 34068643 Q2. Drawing on examples from the service sector to illustrate your arguments, critically compare and explore the strength and weaknesses of at least two theories of motivation. With the rapid changes of modern business environment, the competition between organizations becomes more and more fierce. In order to be competitive enough to stand out from the rest, businesses try to enhance their competitiveness by improving different area in the management aspect. In addition toRead MoreOrganization Behavior And Its Impact On Human Behavior1531 Words   |  7 Pagesunderstanding how motivation acts as a tool for shaping human behavior to a particular direction(Chaousis,1995). Another thing is Motivating with vision is natural whereas the former is artificial and ephemeral because i strongly believe that motivating people with visionary and shared goals is more favorable than motivating through tactics or incentives. If we analyze from theories such as Alderfer s ERG theory, Abrahan Maslow s hierarchy of needs or McClelland s Achievement Need Theory if we fulfillRead MorePath Goal Theory Of Leadership1009 Words   |  5 Pages12/12/2014 Path-Goal Theory of Leadership Path-Goal Leadership Theory The Path-Goal model is a theory based on specifying a leader s style[1] or behavior that best fits the employee and work environment in order to achieve goals (House, Mitchell, 1974). The goal is to increase an employee s motivation, empowerment, and satisfaction so that they become productive members of the organization. Path-Goal is based on Vroom s (1964) expectancy theory[2] in which an individual will act in a certainRead MoreThe Expectancy Theory of Motivation670 Words   |  3 PagesIn today’s workforce there are many reasons why individuals get up every day and go to work. For most it is because they have bills to pay and this leads to their motivation to work is for the outcome of a paycheck. That is true for most, but how does motivation apply to an individual once they are at work and must perform their daily duties? No matter that is painting houses or a high level CIO building the backbone of a fortune 500 company, these individuals’ performances are based on their expectationsRead More The Value Of Performance-Related Pay Essay1626 Words   |  7 Pagesorganization’s core values, and change the culture of that organization (Kessler and Purcell, 1991). People spend an extensive part of their lives at work, so it is not astonishing that they expect to be rewarded and fulfilled with the job that they do. Motivation is concerned with why people do things as well as what drives them to act in a particular way. Understanding what motivates an individual is important in a workplace. Motivated employees are happier at work. They get more satisfaction from their

How Does Self Discrepancy Of Media Influenced Body Image...

Section A: Project Details Title: How does self-discrepancy of media-influenced body image affect adolescents’ self-esteem? Abstract: Research has shown that exposure to thin-ideal media is related to body dissatisfaction. Consequently, the accumulated dissatisfying emotions regarding one’s body can evolve into distorted body perception. Such disturbed body image has been evident as associated with low self-esteem. Nonetheless, little research has sought to elucidate the rationales for these perplexed psychological relationships. With a few previous research touched on the self-discrepancy theory vis-à  -vis understanding body image dysfunctions, thus it is proposed that thin-ideal media exposure facilitates the reconstruction of media audience’s self-ideal body image; it hence activates the body image self-assessment and results in self-discrepancies and are prone to lower self-esteem. This study is in correlational design conducted in college classrooms. It contains two phases with thin-ideal media exposure in between. Different empirically well-validated scales and questionnaires will be administrated in these phases so as to assess students’ current self-esteem and the attitudinal body-image. Aims and objectives: The aim of this research proposal is to bridge the relationship between media-influenced body image and self-esteem. Then, the impact of discrepancies between actual and ideal selves, as well as actual and ought selves of media-influenced body image onShow MoreRelatedMedia s Effect On Self Esteem1731 Words   |  7 Pagesthe media has become ever-increasingly present in our everyday lives. The latest fashion editorials and the most exclusive celebrity selfies are always just a click away. Something so pervasive, however, should be intently studied and handled with extreme caution due to the vast influence it can have over its audience’s mind. Too much exposure to certain stimuli has previously been shown to affect cognition and behavior in adolescents. So why should media be any different? Social media appsRead MoreMass Media Affects Women s Body Image Essay873 Words   |  4 PagesMass media affects women’s body image in many ways. â€Å"Me dia images of ridiculously thin women are everywhere- television shows, movies, popular magazines† (Farrar). Starting at a very young age, girls are exposed to media suggestions about what the â€Å"ideal† female body image should be. â€Å"Concern over weight and appearance related issues often surface early in females’ development, and continues throughout the lifespan† (Serdar). Teenagers often see celebrities, fashion models, and show hosts as roleRead MoreMedia s Influence On Self Image2622 Words   |  11 Pagesshow how media can influence people’s self-image. The purpose of this report is to connect the media’s influence with how people view their own self-image as well as the â€Å"ideal† self-image portrayed by the media. The media is a big factor in how people view themselves. This research shows how women, men, children and adolescents are all affected by the media’s influence on self-image. Low self-esteem, body dissatisfaction, eating disorders, as well as some real life examples and new media willRead MoreSocial Media And Its Effects On Society1240 Words   |  5 Pagesall together. Many adolescents viewing these ads or reading these magazines are constantly comparing themselves to these women. It feels almost impossible to be just like these models. This is most likely a result of these women being airbrushed and enhanced to appear to be exceptionally more flawless than they actually are. The standard of body shape that the media presents influences how people view themselves, and can possibly lead to long term health issues. The â€Å"perfect body† is most commonlyRead MoreThe Psycho Social Aspect Of The Disorder Essay1403 Words   |  6 Pagescenturies, and it is partly due negative body image. A negative body image is the when people perceive themselves in a damaging manner. Anorexia nervosa (AN) is not an exception. 1 in a 100 people are suffering from this eating disorder, with only 10% of these individuals being male. Half of those with believing they are obese, when in fact that are underweight. The thought of being obese contributes to the negative body image and the continuation their self-starvation. Even though interventive programsRead MoreThe Effects Of Social Media On Body Image1663 Words   |  7 Pagessocial comparison and body checking than non-users? Countless scientific studies and research focus on the effects of social media platforms on body image, social comparison, and image satisfaction. Author Erin A. Vogel has written extensively over the effects of social media and body image. The studies utilize different experimental approaches that indicate the subjects who showed high levels of social comparison orientation are avid users of Facebook (Vogel, 2015), the social media platform of focusRead More Fashion Magazines and Body Image Essay5340 Words   |  22 PagesMagazines and Body Image Research indicates that exposure to thin ideal images in womens magazines is associated with heightened concerns for body shape and size in a number of young women, although the medias role in the psychopathology of body image disturbance is generally believed to be mediated by personality and socio-cultural factors. The purpose of this research study is to know and gather solid facts and reasons about fashion magazines affecting the teenagers’ body image in a formRead MoreBody Image : Effects Of Magazines1779 Words   |  8 PagesEnglish 111: Essay 3 L02 20 October 2015 Body Image: Effects of Magazines How far will Americans go to get the â€Å"perfect† body? Every channel people turn to, every magazine they look at, shows an idealized body image. The â€Å"perfect† body is based on society’s standards of beauty. â€Å"Body image is the way you see yourself and imagine how you look† (â€Å"Positive and Negative†). Body images haunt women every day; they want to be that girl that has the â€Å"perfect† body image and they will do anything to achieve itRead MorePrevalence of Eating Disordes in Adolescents3314 Words   |  13 Pagesprevalence of eating disorders in adolescents. With noticeable occurrence of eating disorders in the younger age groups, many are concern if preventive measures are adequate or accurately target the main cause of eating disorders. As such, assessing which is the main cause of eating disorder development in adolescence is the purpose of this paper. The three common causes found in literature to relate to the develo pment of eating disorders in adolescents include Media, Peer and Family All three factorsRead MoreWhat Is the Extent of the Medias Influence Regarding Eating Disorders?3804 Words   |  16 Pagesresearched what the media is and what it does, how people are affected by the media and many different studies and experiments. Through the use of several sources, mostly online and experiments, I was able to learn exactly what the media does to possibly be considered an influence on the development of eating disorders. I was able to find a multitude of experiments and studies deciding whether or not women are actually influenced by what the media has to say about body image. While typing this paper

The Effects of Media Violence on Children Essay - 3371 Words

Abstract In recent times, the news media has cried out against violent media, painting it as the leading cause for youth violence. Following events such as the Columbine massacre, news sources have vilified violent media, claiming that it is a primary cause of violent behavior in youths. This analysis provides firm research on the subject from the opposing and supporting sources, giving a thorough definition to the term â€Å"violent media† and brings forth evidence that other psychological effects and environmental factors are more significant causes of increased youth aggression than violent media. Youth violence is a significant issue in modern society. Every new generation of high school and college†¦show more content†¦With violent lyrics in music, video games with violent themes, hyper-violent horror and action movies and more, entertainment media has been under the microscope as a primary factor in causing violent behavior in youths for years. Ever since the Columbine shootings in 1999 and the subsequent blame being placed on the video game DOOM and heavy metal artist Marilyn Manson, the news media delights in finding new violent entertainment to link to youth violence, especially if a massacre is involved. From a scientific standpoint, however, defined causes for youth violence simply have not been found. In fact, a study of youth violence held in 2014, focusing around candid conversation with youths between the ages 14 and 22 who had been involved in violent behavior and fights about the causes of youth violence, found â€Å"...no predominant cause of violence emerged from the discussion† (Cheng, et al. 288). Simply put, evidence pointing out any primary cause of youth violence does not exist. With mental illness, poor lifestyle choices, hostile environments, ineffective parenting, and peer pressure all playing roles, one must consider whether violent media and entertainment are primary causes of youth violence. Even if sufficient evidence existed to prove violent media was a significant factor in causing youth violence, one cannot claim that it causes more youth violence than otherShow MoreRelatedThe Effects Of Media Violence On Children873 Words   |  4 Pages According to the Media Education Foundation, once a child reaches eighteen years of age, they have witnessed around 200,000 acts of violence and 16,000 murders (jacksonkatz.com). Our society loves entertainment and a grand portion of this entertainment contains violence. Children constantly consume violent visuals, due to their prevalence. Majority of our society is unint erested in the effects of media violence since its effects do not show immediately. Misinformation is our greatest enemy in theRead MoreThe Effects Of Media Violence On Children974 Words   |  4 Pagesmany kinds of media, like Internet, video game, television and film. It is generally believed that some of the bad information such as violent content in the media can have a negative effect on people, and it can end up causing some social problem. It is clear that children are more likely to be influenced by media violence than other age groups because of their world outlook and personality are not formed. Furthermore is if media violence does have some profound influence on children, this will leadRead MoreThe Effects Of Media Violence On Children884 Words   |  4 Pagesis all this necessary to fabricate in the media? What are characters in movies teaching kids? What about the language in music talking about killing people and talking about violence like it’s the cool thin g? What about new channels always talking about guns, bombs and threats to the public, is this what is influencing are children because they view it as a norm? Some may agree with this as others may disagree. Media violence is not the factor in violence today. Studies show that over 90% of homesRead MoreThe Effects Of Media Violence On Children1357 Words   |  6 Pagesthe graphic cruelty and violence. According to American Psychological Association, the harmful influence of media violence on children dates back to the 1950s and 1960s, and remains strong today. A child that watches violence or hears about violence can be influenced to become violent. Indeed, in reviewing the totality of empirical evidence regarding the impact of media violence, the conclusion that exposure to violent portrayals poses a risk of harmful effects on children has been reached by theRead MoreThe Effects Of Media Violence On Children1943 Words   |  8 PagesFor many years now, the media has been a big part of our lives. Almost everybody in the world is or has connected to it one way or another. It is a way for families and friends to have fun together, for interesting topics that people are interested in, or to just enjoy alone. However, there is a problem that can be seen across all types of media: violence. Violence can be seen as a distraught way to get over problems. There is judgement issues involved for violence. It is done by bullies in schoolRead MoreThe Effects Of Media Violence On Children2411 Words   |  10 PagesMedia Violence is definitely harmful to children as the exposure of media violence can desensitize children (age 6-12) to violence and in the real world; violence becomes enjoyable and does not result in apprehensiveness in the child. There have been several studies and experiments regarding the adverse effects of violence used in video games, television, as well as movies. With both preschool and school-aged children, studies have found that they are more likely to imitate the violence they seeRead MoreThe Effects Of Media Violence On Children2122 Words   |  9 Pagesexposed to various types of media, for example books or magazines, television, song lyrics, video games, and movies. Media often portrays, aggressive action, behaviour, and violence. This content can negatively affect not only adolescents and adults, but can have an even greater effect on children even from the moment they are exposed to it. Children who are exposed to violence in the media may display aggressive and violent behaviour. Young people especially children under the age of eight thisRead MoreThe Effects Of Media Violence On Children1903 Words   |  8 Pagesdepict different forms of violence. Some people feel that there is too much violence exposed in the media. Many studies have made the claim that the media is responsible for much of the violence seen in the world we live in. However, people have choices and responsibilities we cannot allow ourselves to blame it on other things such as the media. The violence seen in our media has an impact on both adults and children. Since children are also exposed to various forms of media, there has been additionalRead MoreEffects of Media Violence on Children2430 Words   |  10 PagesThe Effect of Media Violence on Children and Levels of Aggression. It has been said that children are like sponges when it comes to attaining knowledge. This seems to be true whether they are learning to speak or how to show emotion. Feelings and emotions become more imminent once children begin to go through adolescents. Children acquire the ability to aggression, sadness, and happiness more readily. Males typically exhibit higher levels of aggression then females according to some researchRead MoreThe Effects Of Media Violence On Children1270 Words   |  6 Pagesdifferent forms of violence. Some people feel that there is too much violence exposed in the media. Many studies have made the claim that the media is responsible for much of the violence seen in the world we live in (List and Wolfgang). However, people have choices and responsibilities we cannot allow ourselves to blame it on other things such as the media. The violence seen in our media has an impact on both adults and children. Since children are also exposed to various forms of media, there has been

Jesus Christ Free Essays

Jesus Christ was born about 6 B. C. and was crucified about 29 A. We will write a custom essay sample on Jesus Christ or any similar topic only for you Order Now D. He was the founder of Christianity. Jesus was born in Bethlehem, a village in Palestine five miles (8km) south of Jerusalem. Palestine was under Roman domination with Herod the Great as its puppet ruler. There is no way of reckoning Jesus’ exact birth date. The Christian calendar, devised in the sixth century, places the Nativity in the year 1 A. D. Most calendars, however, believe that Herod died in 4 B. C. and that Jesus was born two or three years earlier. The nativity has been celebrated on December 25 since the fourth century A. D. Luke tells of the decree of Emperor Augustus that required everyone to go to his native village to be taxed. Mary and her husband Joseph had to go from their home in Nazareth, Galilee, to Bethlehem, Judea. Jesus was born in a stable because there was no room in the inn. A manger (a feeding trough for livestock) served as a crib. Luke reports that shepherds came to worship him, and Matthew tells of the wise men from the east, who saw a brilliant star in the sky and came to pay homage to him. Herod, alarmed by the birth of a child described by the wise men as â€Å"King of the Jews,† ordered the massacre of all young children in or near Bethlehem in an attempt to kill Jesus. Joseph and his family escaped by fleeting to Egypt. After Herod died Joseph took his family back to Nazareth. The parents were devout Jews. Jesus received careful religious instruction and spent much time in studying the Scriptures (Old Testament). His language was Aramaic, a Semitic tongue. Joseph was a carpenter, and Jesus probably learned the trade. Mark (6:3) reports that Jesus had four brother and these were James, Joseph, Judas, and Simon. How to cite Jesus Christ, Papers

Proposed Strategy to Address

Question: Write an essay onProposed strategy to address through the communication audit. Answer: From the company profile, it can be seen that DHL is presented in more than 220 countries internationally and the number of the employees are more than 340,000. Therefore, it can be said that lack of proper communication is one of the major issues and this part is required to revise through proper communication audit. These lacks of communication among these huge employees affect the operation activities and thus it is required to fix this issue on an early basis through effective communication audit (Dhl.com.au 2016). Rationale for conducting communication audit Ruck and Welch (2012) have stated that organizational communication audit targets to segregate as well as promote recent developments in the places of communication. It has already been seen that the employees of DHL get affected because of improper communication and the communication audit would be effective in the areas of delivering the messages to the employees, style of communication along with openness and honesty, rewards and punishment. It can be stated that communication audit evaluates what works for the organization and what does not and based on this analysis, communication audit is conducted. Scope of the audit It has been seen that the communication audit assists an organization to communicate better and whether the organization has been growing continuously and modifying with changed business nature, the communication audit is highly helpful as well as scope. This audit might help in enhancing the communication system among the employees and thus this audit is required to conduct. This audit recognizes the people who create the messages and information being communicated (Yato et al. 2012). Moreover, this critically looks at the several methods of communication along with pinpointing problem areas as well as recognizing success. Considering the nature of issue in DHL, it can be stated that audit is required to make in internal case, as the employees have been suffering from improper communication inside the organization (Downs and Adrian 2012). Purpose of the communication audit Odiorne (2012) has stated that a strategic communication audit is one of the most systematic assessments in both the formal and the informal way of the organizational capacity. Due to huge number of employees in the organization, internal analysis is required to make and it is expected that this audit might help the company to deal with the addressed situation in DHL. However, it can be stated that strategic communication audit has both evaluation and the formative value. References Dhl.com.au, 2016.DHL | Australia | English. [online] Dhl.com.au. Available at: https://www.dhl.com.au/en.html [Accessed 18 May 2016]. Downs, C.W. and Adrian, A.D., 2012.Assessing organizational communication: Strategic communication audits. Guilford Press. Odiorne, G.S., 2012. An application of the communications audit.Personnel Psychology,7(2), pp.235-243. Ruck, K. and Welch, M., 2012. Valuing internal communication; management and employee perspectives.Public Relations Review,38(2), pp.294-302. Yato, A., Kaji, T., Fujishiro, T., Hashimoto, Y. and Hoshino, K., 2012.Communications audit support system. U.S. Patent Application 11/984,676.